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Bottle Pets
Bottle Pets are baby's first pet—a playful and cuddly twist to bottle-feeding that not only helps infants learn to hold the bottle but also eases the transition to and from bottle-feeding, assisting in the development of early hand-eye coordination skills. For this unique product, a complete rebranding and redesign of its packaging was needed. The previous design failed to accurately represent the product, lacked a clear information hierarchy, and did not align with the company's goals or the fun and engaging nature of the products.
![Three color variations of the Bottle Pets logo.](/assets/images/projects/responsive/bottle-pets-1_ejzyyn_c_scale,w_1920.jpg)
The Bottle Pets logo in color, color block, and black and white.
![Line drawings of an elephant, dog, cat, and other animals.](/assets/images/projects/responsive/bottle-pets-2_rumrz4_c_scale,w_1920.jpg)
Animal and leaf design elements were used as textures for package wrapping and other marketing materials.
![A Bottle Pet plushing with the logo embroidered on its foot.](/assets/images/projects/responsive/bottle-pets-3_tjm15v_c_scale,w_1920.jpg)
Logos were designed in a way that allowed them to be easily embroidered on the product.
![A mockup showing the Bottle Pets package design with the product attached.](/assets/images/projects/responsive/bottle-pets-4_uryrmf_c_scale,w_1920.png)
The product packaging incorporated the animal and leaf design patterns, creating a playful and consistent visual language.
![The animal and leaf line art pattern used in the Bottle Pets packaging.](/assets/images/projects/responsive/bottle-pets-5_jlwfng_c_scale,w_1920.jpg)
A pattern made with the animal and leaf icon set that was used in packaging and other marketing materials.